2024/8/10 -Tracr is a pioneering diamond traceability platform, underpinned by blockchain technology, that enables a diamond's journey to be recorded from source to store.
2024/6/14 -Ayer & Son, penned the slogan "A Diamond Is Forever." This phrase captured the imagination of the public and became the cornerstone of De Beers' advertising ...
2024/5/22 -Signet and De Beers are re-introducing natural diamonds to Zillennials, the newest generation of diamond engagement ring consumers in the US.
2024/10/10 -The De Beers Group is a South African–British corporation that specializes in the diamond industry, including mining, retail, inscription, grading, trading and ...
2024/6/4 -"A diamond is forever," but perhaps not for the increasing number of consumers who are spurning the gemstone for its lab-grown counterparts and gold.
2024/4/29 -Facing a $39 billion bid from mining giant BHP Group Ltd, the London-listed company is considering offloading the diamond unit.
2024/5/31 -The retailer now expects net growth to rise around 10 percent for the year, up from a previous estimate of 4 percent to 6 percent. Shares were up around 2 ...
2024/9/7 -The tagline for De Beers diamonds is “A diamond is forever.” This is an example of a brand promise.
2024/10/8 -India's diamond industry is facing a tough time. Both imports and exports have sharply declined, and the rise of lab-grown diamonds has added further pressure.
2024/6/16 -They say a diamond is forever. As LCHope celebrates its Diamond Anniversary, we have an opportunity to celebrate with our generosity, strengthening LCHope's ...