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Don't follow the taglines of billion dollar brands, they have vague and aspirational slogans.
Choose a slogan based on the size of your company; be direct if small, slightly vague if medium and aspirational if large. Create a slogan that sells your service if you have only one service.
Small businesses need a simple, descriptive slogan, while mid-sized companies with multiple offerings should use a more generic tagline.
Tailor your tagline to the size of your business - direct for small, slightly vague for medium, and aspirational for big brands. Spread the message through newsletters, website copy and product offerings.
GEICO's slogan sells their product effectively in just 15 minutes. Advice to find your own slogan or tagline. Subscribe for more marketing and copywriting tips.
Introduction by Neville Madora, goodbye for now.