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Star studded managing credits, is the music business is scary?
Lawyer vs manager: Which comes first?
Who is Cortez Bryant, getting started with Lil Wayne and building a brand, graduating from JSU and attending a HBCU
Advertising class, breaking berriers by marketing Lil Wayne, “turn your accent on and off”
First 2 years of managing Lil Wayne, wearing multiple hats, early struggle, overcoming challenges
Most common question, breaking through an artist, understanding consumers, “cult” following
The blueprint of touring, building trust with Lil Wayne, releasing new music consistently vs marketing 1 track, how to have a career as an artist
Singles vs projects, deciding what your goals are, how to market yourself as a new artist, touring as a new artist, looking at Spotify analytics
Biggest misconception of being a manager, what catapulted Lil Wayne to “superstar” status, focusing on one DSP vs multiple
First impressions of Drake, Drake being “the full package”
Tips on closing deals, confidence is key, improving communication, building relationships
Meeting Gee, Blueprint Group, being a one-stop shop
Working with Lil Nas X, following up from “Old Town Road”, Latto
Meeting Bishop Omar, CultureLab, educating the community
Cortez’s escape, changing 1 thing about the music industry