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Introduction
New Measurement Features and Capabilities for B2B Marketers
Sponsored Articles Now Available on LinkedIn
Daily - A Personalized, Immersive, Short-Form Video Experience Designed to Help People Learn from LinkedIn Instructors and Experts on a Daily Basis
Featured Section for Company Pages
Add Specific Sections of Your LinkedIn Profile to the Featured Section
Ability to Add More Skills to Your LinkedIn Profile
LinkedIn Newsletter/Article Updates
LinkedIn Launches New Post Search Filters
Profile Views Can Now be Filtered to Show People Who Viewed Your Profile Since Your Last Post
The Option to Link an X Account to Your LinkedIn Account is No Longer Available
Introduction
Importance of tracking conversions
Ways to track website conversions
Conversions and accuracy
Comparing conversion tracking
Attribution and conversions
Google Ads conversion tag
Using Google Tag Manager
Other types of conversions
Import conversions from Universal Analytics
Import conversions from GA4 (Google Analytics 4)
Track conversions once
Conclusion