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10 Brand Personality Examples [To Inspire Your Brand Strategy]
Personality Example #1 - Lego
Personality Example #2 - Alfa Romeo
Personality Example #3 - Dove
Personality Example #4 - Nike
Personality Example #5 - Lynx / Axe
Personality Example #6 - Toms
Personality Example #7 - Mercedes Benz
Personality Example #8 - Coca-Cola
Personality Example #9 - IKEA
Personality Example #10 - Apple
What is personality?
Tension between getting along and getting ahead
Where did the first theory of leadership come from?
How personality drives leadership
What matters in the real world is what other people think of you, not what you think of yourself
The five factor model of personality
What makes personality data useful?
The trajectory of leaders
Can you change your personality?
Conclusion