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How a chance meeting got a job with John Audette
First experiences of the internet
Learning SEO from Danny Sullivan
Being paid by MMG to learn SEO
The iSearch newsletter and how that made him an expert
Starting work at About.com and tactics being used at the time
The most significant technical changes made to About.com that had the biggest impact
One of the most influential tactics employed in his career
Building a long-term brand
Becoming the head of search at NYT
How he met resistance to changes
The changes he managed to implement
Opening up the archive section online at the NYT
The riskiest move he made that paid off at About.com
How working at a big brand like NYT is more about sales and politics than SEO
Training editorial teams at the NYT and around the world
The most significant evolutions in news SEO over the last 25 years
How other people were the biggest attribute to his success
How the mirror server at About.com was a great relationship builder with the search engines something he has never shared before
What he misses from the early days