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2019/03/16Intro
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APG’s A&R philosophy for signing artists and songwriters
What has to be present in order to be signed to APG
Typical day in the life of Andre Herd as an A&R Executive?
How do you evaluate signing a Songwriter
NON-Creative qualities you look for
Hit song that a debut artist can break through with vs. an established act
Take us through finding the right artist for a song
When you’re signing an artist to APG, how much of a factor is their songwriting ability
Are you placing other writers into co-write sessions
Books and media mentioned
Advice in pursuing A&R as a career
Question of the Day