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Laura’s background
What Laura worked on at Airbnb
The director of hospitality role
How supporting hosts led to growth at Airbnb
Lessons from Airbnb around culture and storytelling that impact how Laura runs Bobbie
How Laura builds a strong culture at Bobbie
The risk she took in starting her own company
Advice on taking risks
What is Bobbie
The scale of Bobbie
The infant formula shortage crisis
How the growth team pivoted to being the “slowth” team
Lessons from the crisis
Building a brand
Branding internally
The time the FDA shut Bobbie down over labeling
How Laura balances her busy mom life with being a founder
The power of naivete
Why Laura hires optimistic doers
Growing a DTC company
How Bobbie leverages content, community, and commerce
Bobbie’s pie chart of growth
Emily Oster’s influence
The importance of momentum and how to create it
Lightning round
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