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Intro
BS Continuum
Information Asymmetry (example from Rory Sutherland's book "Alchemy")
Emotional Alchemy (example from Rory Sutherland's book "Alchemy")
Tropical Storm: Visual Signaling
Seller Reputation & Trustworthiness (Sephora example and some other packaging examples from Rory Sutherland's book "Alchemy")
Category 1: The Debt of Kindness (Reciprocity as described in Cialdini's book "Influence". Envelope example is from Sutherland's book "Alchemy")
Category 2: Follow the Herd (Social Proof as described in Cialdini's book "Influence")
Ekster
Category 3: Obey Authority (Credibility as described in Cialdini's book "Influence")
Category 4: The Deception of Exclusivity (Scarcity as described in Cialdini's book "Influence")
Category 5: Misguided Loyalty (Unity as described in Cialdini's book "Influence")
Brutally Honest Manipulation
Creating Meaning
Education vs Manipulation
What's the Most Manipulative Brand?
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