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Introduction
GTM Overview
Deploying a Tag and Preview Mode
Setting Up GTM
GTM Installation Instructions
Installing GTM on WordPress
Verifying GTM Installation on Your Website
Installing GTM via Plugin
Deploying a GA4 Tag on GTM
Deploying Facebook Meta Pixel Tag on GTM
Deploying Google Ads Remarketing Tag on GTM
Creating a Custom Trigger on GTM
Connecting Custom Trigger to a Tag
Setting Up an Add-to-Cart Event Trigger
Setting Up a GA4 Add-to-Cart Event
Google Ads Conversion Tracking
GTM Data Layer Variables
How to Continue Learning GTM?
Introduction to installing GA4 using a Shopify Custom Pixel
Creating a Custom Pixel in Shopify
Custom Pixel code for Google Tag Manager (GTM)
Adding the Custom Pixel code to Shopify
Configuring ecommerce tracking in Google Tag Manager (GTM)
Testing the implementation
Next steps after setting up Google Analytics
Intro
What is Google Tag Manager?
Create an account and container
Account overview
How to install Google Tag Manager
Tags, triggers, and variables
Quick introduction to Google Analytics 4
Tags. Tracking pageviews with Google Analytics 4
Testing tags
Publishing tags
Implementing custom scripts
Quick introduction Google Analytics 4 event tracking
Triggers
Event tracking (with GA4)
What you should do next
Intro
Creating a Google Tag Manager account
Naming a Container
Adding a container to multiple websites
Implementing Google Tag Manager Code
Adding Google Tag Manager to WordPress
Implementing Google Tag Manager on other platforms
Adding Google Analytics to Google Tag Manager
Publish Google Analytics tag
Google Tag Manager Course
Introduction
What is the Google Tag?
Starting from scratch
Migrating from the standard Google Tag
Migrating from a customized Google Tag
Migration steps
Step 1: List all your tags
Step 2: List any customizations
Step 3: Create a spreadsheet
Step 4: Add the container code
Step 5: Add a custom data layer (optional)
Step 6: Enable (or create) variables
Step 7: Create tags
Step 8: Apply triggers
Step 9: Test your tags
Step 10: Complete your migration
Conclusion
What Variables Are and When You Should Use Them
What's the Difference between a Trigger and a Variable
Use a Variable versus a Trigger
What's the Best Practice if You'Ve Already Got Code on the Page That Sends Ga Events
What's the Advantage of Using a Single Gtm Container across Domains
Tag Manager Container
Form Tracking
Triggers
Difference between Enable Win and Fire on
Blog Resources