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Introduction to setting up Google Alerts
What are Google Alerts? Google Alerts are free notifications from Google, letting you know when specific terms are mentioned around the web, letting you constantly monitor the Internet for a specific query or words.
How to set up a Google Alert in 3 simple steps
Step 1: Make sure you're signed into your Google account and navigate in your web browser to google.com/alerts
Step 2: Using the search bar near the top of the page, type in the term or query you'd like to receive Google Alerts for
Step 3: Click on "show options" to set the specific parameters of your Google Alert (how often, sources, language, region, how many and where to deliver your alerts)
Using Google Alerts to grow your blog's traffic and build your brand
Strategy #1: Translating alerts into endless ideas for new blog content
Strategy #2: Spotting unlinked mentions of your website, name, brand, product or services
Strategy #3: Identifying highly targeted guest posting opportunities
Strategy #4: Answering questions in your blog's niche (and connecting with real potential readers & collaborators)
Strategy #5: Protecting your own intellectual property and brand online
Strategy #6: Monitoring top competitors and influencers in your niche to see where they're writing, what people have to say and inspire ways to stand out from the crowd
That's it! Go out and create Google Alerts that'll help create opportunities for you to connect, share and collaborate around the web
Set up Google Alert in 20 seconds
Find unlimited guest posting opportunities with Google Alerts
Monitor your brand for unlinked mentions
Monitor questions in your niche
Get free press (and links) from journalists
Monitor your competitors
Find NAP citation opportunities for your local SEO efforts
Monitor for theft of your digital products
Find hyper-targeted interview opportunities