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Why do Ian's email campaigns work so well?
Shooting Instagram video ads with wild backgrounds
The importance of the offer and the welcome email
Appreciating congruency between the offer, the landing page, and the welcome email
What people opt-in for is what they tend to buy
What is Ian's approach for new clients?
Do you have something people really want to opt-in for?
Understanding the fundamentals before you try the advanced fundamentals
Mixing up the same ads with different guest actors (testing what works)
The chaos approach to creating new ads
Getting rid of your expectations before you publish
Why testing is so important - and building off of that