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What is ToFu, MoFu, BoFu content?
ToFu (Top of Funnel) - the awareness stage of the marketing funnel and what type of content is used
MoFu (Middle of Funnel) - the consideration stage of the marketing funnel, the type of content to nurture your audience with
BoFu (Bottom of Funnel) - the conversation stage of the marketing funnel and what content is used