動画検索
関連広告
検索結果
Intro
Digital transformation is a consumer revolution
How digital helps L'Oréal build audiences
Benefits of shopping online
How has the job of a marketer changed compared to 15 years ago?
The importance of data
The NYX model
L'Oréal's chatbot
What advice would you give to digital transformation leaders?
Closing remarks
Introducing Lubomira Rochet (CDO, L'Oreal)
Transforming the marketing model
L'Oreal's decentralized structure
Challenges of digital transformation
The importance of the CEO's support
L'Oreal's commitment to the planet and the future generation
Why digital transformation should be purpose-led
The importance of authenticity in marketing
Why every marketer should understand digital
Closing thoughts