Recap of Tracking Parameter Fundamentals

Where You Apply Tracking Parameters in Google Ads

Overview of Available ValueTrack Parameters

ValueTrack Parameters for Final URL, Tracking Template, or Custom Parameter

Available ValueTrack Parameters for Shopping & Hotel Campaigns

Ad Level Tracking Overview

Value Track Parameters and Keywords

Ad Level Tracking Warning

Options for Ad Level Tracking

Custom Parameters

Adding Custom Parameters

Testing an Individual Ad

Testing the Tracking Template

Using the Creative Value Track Parameter

Ad Level Tracking Data in Infusionsoft

Intro

What is Dynamic URL Parameters

What do you need to use Dynamic URL Parameters?

What is ValueTrack?

Pieces of Dynamic URL Tracking

Creating Custom Variables

Which Values Should You Use For Your Parameters?

Where does this information show up in Google Analytics?

Landing Page Attribute

AdSkills Quarterly Giveaway

Campaign URL Options

Benefits of Using URL Options

Parallel Tracking

How to Create a Tracking Template

Using ValueTrack Parameters

Conclusion