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What Is Asl
Metadata Optimization
Stop Thinking of the App and Google Play Stores as Isolated Channels and Afterthoughts
Third Stop Thinking of the App and Google Play Stores Solely as Acquisition Channels
Apple and App Events and Google Promotional Events
Deep Link to the in-App Event for all Brands
Moving the Conversion Funnel Up
Wish List for the Future
Intro
Frequent ASO misconceptions
Defining App Store Optimization (ASO)
The bottleneck in User Acquisition (UA)
Supporting paid UA
The most difficult channel for attribution
The ASO equation
Keywords 101
Creatives 101
Ratings and Reviews
Browse Traffic
Identify priorities with store console data
Spy on competitors and unveil opportunities
Setup iterative processes
Monitor app store changes
Align priorities with other teams
Intro
Where Is Mount Aso?
Taking the Aso Boy! Train to Aso Station
Accommodation Near Aso Station
The Buses Out to Mount Aso
Aso-Sanjo Terminal and Mount Naka's Active Crater
Checking Access Status and Hiking Options
The Walk Across Sunasenri-ga-hama
The Main Climb of the Hike
A Short Detour
The Walk to the Summit of Nakadake
The Walk to the Summit of Takadake
The Loop Around Takadake's Crater
Heading Back to Aso-Sanjo Terminal
Aso Bochu Onsen Bathhouse
A Delicious Tsukemen!
Outro
What are antisense oligonucleotides?
How antisense oligonucleotides function?
Antisense oligonucleotide inhibits microRNA
History of antisense oligonucleotides
Structure of antisense oligonucleotide
GalNAc-conjugated antisense oligonucleotide
Example of antisense oligonucleotide
Which mRNA it targets?
Antisense oligonucleotides bind to TTR mRNA
Summary of Antisense oligonucleotides