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This lettering will look familiar... unless you're from China.
What is a Chop Suey font?
Typographic Stereotypes from repeat usage
Typographic Stereotypes with design intent
How Chinese writing works, compared with Chop Suey fonts
Where it started, how it began
Some historical context
Chinatown's theatrical reinvention
How exclusion propelled Chinese restaurant expansion
Repetition trumps authenticity
Why Chinese restaurants perpetuated this trope
Can a font be racist?
The type equivalent of a fake foreign accent
Or... don't be a hack?
Where are things headed?
Chinese food is more than takeout food
Corporate high-end dining
Embassy restaurants
New-school Chinese American restaurants
An expression of Chinese identities
TienMin Liao's multi-script typography
How to support Chinatown's survival
Introduction
Traditional character: 人 / 亻 (people)
Traditional character: 女 (female, woman)
Simplified character: 人 / 亻 (people)
Simplified character: 女 (female, woman)
Traditional character: 方 (fāng)
Traditional character: 古 (gǔ)
Simplified character: 方 (fāng)
Simplified character: 古 (gǔ)
Thank you for watching to the end!