Introduction to Content Marketing

Creating Awesome Content - Content Marketing for Beginners

Promote Your Content - Content Marketing for Beginners

Repurpose Your Content - Content Marketing for Beginners

Analyze and Optimize Your Content - Content Marketing for Beginners

What Is Content Marketing?

The core goal of content marketing should be to attract, engage and build an audience.

Whoever is doing content marketing should be ready for a long term commitment.

Exploring the History of Content Marketing What Were the Earliest Content Marketing Examples?

Mastering one channel is the key for successful content marketing.

The 6 Types of Content That Go Into a Content Marketing Plan

What a content marketing plan involves: web pages, blogs, social media, email copy news, ad, sales copy

Mindset Switch It's Not 'Doing' it All, It's Managing' It All

What is content marketing?

Why HubSpot made this video?

What's the alternative to content marketing?

Examples of content marketing

Social media marketing

Nike Training Club App

Updating content consistently

How do you get started with content marketing?

Decide which channels will allow you to accomplish your goals

How to learn more about content marketing?

Intro

Create your content

How to promote blog content

How to promote YouTube content

What Is Content Marketing

Inbound Marketing

Examples of Content Marketing

Goal of Content Marketing

What Is Content Marketing Not

Ineffective Content Marketing

How Can Content Marketing Drive Sales

Keys to Creating an Effective Content Strategy

Content Marketing Is Fun

Free Content Marketing Starter Kit

Strategic content marketing = huge ROI

The story of how I got more strategic

My 6-Step Framework to a Profitable. SEO Optimized Content Strategy

Ongoing content maintenance pays off

Intro

Define Your Goals

How do I figure out what problems people have?

Content Ideation

Buzzsumo

Content Ideas Report in Ubersuggest

Create Videos & Visual Content

Leverage social media

Financial content

Outro

Short Form Experiments

Test Ideas

Validation Phase

Long form content

What is content marketing?

Marketing funnels

Brand Awareness

Why develop a content strategy?

Strategy considerations

Being flexible

Tools & Tips

Intro

What you'll be able to get out of this tutorial

First step: take a look at the competition

Getting the keywords you're missing and your competitor are targeting

Further filtering for better results

Insights from the keywords in your list

How Semrush helps you writing the actual content

Outro

Intro

Define Your Goals

Organic SEO Results

Benefits of Content Marketing

What you'll learn in this course

Course Modules

Smart Goals

Worksheets and Cheat Sheets

Action items

Outro

Intro

Why is it harder to get your content noticed?

Push Notifications

Translate your content

You'll spend more time updating your content than creating new content

Power Words

Learn SEO in a New Form

You'll have to spend more time on CRO

Optimizing for conversions

Ubersuggest Traffic Stats

Optimize your site with structured markup

Use header hierarchy

Make E a priority

Create content that you're an expert on

Increased personalization for audiences

Conclusion

What you need to do to survive with all of Google's future updates

Use Ubersuggest

Interactive content will take off

Outro

Introduction

From boring to brilliant

Facilitating creativity

Investing in content

Repurposing webinars example

When to revisit older content

Leveling up your content

AI's impact on SEO