Digital Marketing 101 A Complete Beginner's Guide

Free Digital Marketing Plan Template

Traditional Marketing vs Digital Marketing

Know Your Audience through Research and Digital Insights

Digital Marketing Channel: Your Website

Digital Marketing Channel: Search Engine Optimization

Digital Marketing Channel: Social Media

Digital Marketing Channel: Email Marketing

Digital Marketing Channel: Search Engine Marketing

Digital Marketing Channel: Content Marketing

Understanding the Marketing Funnel

Digital Marketing Data and Insights

A Clothing Brand

The Most Undervalued Ways To Market Right

Under Marketed Strategies

Metaverse and Blockchain

Gaming

What Do You Think about Blockchain

Search Listings

Nfts

Data and Privacy

Bill Gates

Where Do You See the Market Right Now

Provide the Most Value to Customers

Recommendation on Seo When It Comes to Building Out a Website

Wordpress

Increase My Traffic

Do Keyword Research

Being Consistent

Experiment

How Do You Go about Growing Your Email Subscription List

What Is the Best Piece of Money Advice You Ever Received

The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions.

The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest.

The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content.

The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back.

The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser.

The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit.

All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.

Intro

Work-life balance for a Digital Marketer

The best Digital Marketers

The key to becoming the best Digital Marketer

How to be a Digital Marketer when you’re lacking communication skills

Dealing with the uncertainty of Digital Marketing

3 Tips for D2C Brands

Tools for Omnichannel Marketing

A Digital Marketer’s mantra

Specialize vs. Jack of All Trades

Delegation Tips

Digital Marketing Global Trends

Digital Marketing Resources

Lifecycle of a Digital Marketer

3 Tips for Hiring

Neil’s Favorite Food

Personal & Professional Values

Screen Time

How to grow your personal brand

Introduction - How to Become a Digital Marketer with No Experience

Step 1 - Get Your Skills in Order as a Digital Marketer

Free Inbound Marketing Course

Step 2 - How to Get Experience ASAP in Digital Marketing

Step 3 - How to Create Your Portfolio in Digital Marketing

Step 4 - Get Your Certification in Digital Marketing for Free

Bonus tip and step to help you stay ahead in Digital Marketing

Adopt today’s mindset of the consumer

Blog with SEO in mind

Invest in video content, specifically on YouTube

Start some social media marketing

Invest in paid advertising

Get interviewed for podcasts

Look into the email marketing

Use forums and community boards

Introduction

Stage 1 - The Generalist Learner

Stage 2 - Success and Failures

Stage 3 - Niching Down

Stage 4 - The Portfolio

Stage 5 - Scaling Up

Stage 6 - Authority

Ideas for Your Content Marketing Efforts

Answer The Public

Unsplash

Google Data Studio

AI tools for SERP analysis

Grammarly

Ubersuggest Chrome Extension

Ubersuggest

Intro

How To Build A Marketing Strategy

Digital Marketing Tactics

Social Media Marketing

Email Marketing

SEM & SEO

Content Marketing

Remarketing

What is Digital Marketing? Intro

Tip #1: Define Your Audience

Tip #2: Be Present

Tip #3: Build And Effective Funnel

Tip #4: Monitor And Report

Strategy Number One the Money Is in the List

Strategy Number Three Upsells

Digital Marketing More Profitable

Strategy for Podcasting

Podcasts

Strategy Five Paid Ads

If You Need Help with any of this Check Out My Ad Agency Np Digital

Introduction

Step 1 - Pick One Niche

Step 2 - Create A Service Offering ( detailed List Of Improvements )

Step 3 - Create Processors

Step 4 - Client Acquisitions ( Send Out Emails To The Right People )

Introduction

Tip 1 - Google´s Online Marketing Challenge

Tip 2 - Social Media 101 Course by Constant Contact

Tip 3 - Hubspot Academy

Tip 4 - Google Skillshop

Tip 5 - SEMRUsh Academy

Tip 6 - Facebook Blueprint

Tip 7 - Internet Marketing For Smart People

Conclusion

Introduction

Tip 1 - DO We Really Need More Content?

Tip 2 - Updating Your Content

Tip 3 - Booming Of Influencers ( Using They )

Tip 4 - Conversion Optimization ( Upsells and Downsells )

Omnichannel Approach

HUSTLE 2

HUSTLE 3

HUSTLE 4

HUSTLE 5