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The best online marketing techniques being practiced today all have their roots in traditional direct marketing practices.
Why be defined by a channel, be a solution in multiple channels.
Creative and good copy is not just a byproduct.
“Every marketing problem can be solved by a great sales letter.” -Gary Halbert
Everything we are doing online is direct marketing.
Statistical and A/B testing.
“Not everything is a revenue event but everything is a relationship event.” -Brian Kurtz
Give the customer more than they ever expected.
List segmentation and your database. Don’t talk to all your customers the same way.
Using more than one medium can make all boats rise.
Nothing scales like direct mail.
Don’t abandon branding entirely, positioning your business to your list can make all the difference in the world.
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