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YouTube-UW CoMotion
2024/03/08Speaker Introductions
The Challenge of Innovation-Based Entrepreneurship
Starbucks Story
What do entrepreneurs do when they get negative feedback on an idea?
23andMe Example
Course Agenda
Optimal strategy for entrepreneurs in accessing and using capital
Trade-off between Control & Execution
Multiple Viable Alternatives
Closing Remarks
The Halo Series featuring Andy Christenson, Vice President, NA, Partner Ecosystem, Unit4
Leverage partners for market awareness and credibility
Overselling and misrepresentation of solutions
Addressing partner misrepresentation to maintain ecosystem stability
Improve relationships, show value, reeducate
Defining company's partner program and objectives
Identifying critical partners and business opportunities
Commitment to teamwork and business success
Connect with prospects at industry events for success
Identify fit, add value, focus on projects
Research similar partners for rapid awareness growth
Events and building relationships
Partners struggle to market new relationships effectively
Metrics tracking, KPI mapping, adapt partner strategy
Project integration and cost reduction necessity
Offering help with partner programs and advice