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Behind the scenes
What’s the Gibson Custom Shop? Core Collection, Modern Collection, Murphy Lab, Made To Measure
The Gibson Wood Library
Whitewood - Your guitar’s journey begins
Shaping and carving your guitar top
The binding process
Sculpting YOUR Gibson guitar necks & fingerboards
Dyeing your Gibson Custom guitar
Pickup routes
Spraying, binding scraping & finishing your Gibson Custom guitar
Gibson Murphy Lab room
Plek’ing process
Final assembly - rolling fretboards, installing hardware & electronics
Final inspection and QC at Gibson Custom Shop
Coolest Gibson Made To Measure custom orders!
What’s possible with Gibson Made To Measure?
Gibson Master Artisan Studio Tour
In 1873, Orville Gibson left New York and headed for Kalamazoo.
This factory expanded several times, growing to employ 1,600 employees in peak years.
By the 1950s and 60s, Gibson Les Paul guitar was the talk of the music industry.
The guitar factory has drawn visits by musicians from The Rolling Stones to Johnny Cash and June Carter.
Gibson opened a second production facility, in Nashville, in 1974
After 30 years, Heritage Guitars is still producing some of the world's highest-quality guitars.
In 2021, Hard Rock Hotels announced the development of a new hotel at historic Parsons Street site.