Intro

Unicorn or the Pink Tie (keywords)

Managing and converting Google leads

Numbers on Lisa’s process (cost per listing)

Making viral content

Why Tom Ferry is Tom Ferry

Attention, Affinity, Action

Curaytor’s most viral content

Value based voicemails

Expired listings

Scripts for expired listings

Consumer psychology

A brilliant postcard campaign

Closing thoughts

Email alchemy

How Matt Curtis does it

Two emails a week

Weekly Real Estate Roundup

Seller-focused content

Monday CTAs

Content strategy

Best time to launch a listing

Car wash + creating urgency

Early access

Put out the signs yourself

MUST USE strategies

Training your database

You Should Be Leveraging Videos Specifically for Your Listings

When an Agent Produces a Listing Video but the Agent Is Not in the Video

Types of Listing Videos

Listing Film

Leverage Social Media

The Marketing Only Benefits Everybody except for the Buyer

Tell a Story

The Meta Ads Manager

Introduction, Kati's process

Seller Questionaire

The DISC Profile

The Listing Appointment

The Conversation & Tour

The Home Valuation

Commissions, Know Your Rate

Something that changed my life

Beliefs become patterns

How to turn on self-confidence

What message do you need to install?

Get HYPED

How to get more listings

How to get closer to the client

The discipline you’ve been resisting

8 strategies to experiment with

It’s the end of “past” clients

The greatest marketing minds

Sweat equity with a twist

Viral listing strategy

The biggest marketing mistake

Unsolicited CMAs

Adding a poll

The breakthrough distribution channel

The ZMA

The cheat code

Closing thoughts

Intro/A next-gen listing system

Creating the system

The Listing System Blueprint

What sellers value

Seller Discovery System

Seller Gifting System

The Viral Listing Strategy

Ensuring the extra listings

The holy grail of real estate

What are listings?

What is a listing agent?

Importance of listing agents

Get a listing agreement

Building relationships with sellers

Negotiating the commission

Why are listings important?

Where to find listings

How to get a listing

Conclusion

Introduction

Geographical Farming

Call Airbnb Owners

Produce Searchable YouTube Content

Start a Neighborhood Facebook Group

Host Going-Away Parties for Your Pending Listing Owners

Buy Lunch, Not Leads

Expired Listings

Host Open Houses

Market Your Listings at a Higher Level

For Sale by Owners (FSBOs)

Unsolicited Video CMAs

Ask for Referrals

Pay Attention to Agents That Are Getting Out of the Business

Probate Listings

Join a BNI/Leads Group

Utilize ChatGPT for Copywriting Blog Post and Social Media Posts

Door Knocking

Produce Behind the Scenes Content

Take Advantage of Listing Sign Opportunities

Maximize Seller Testimonials

Optimize Google Business Profile (Formerly Google My Business)

Call Long-Term Rental Owners

Host Client Appreciation Events

Focus on Out-of-Town Homeowners

Introduction

Get the Book

Ask Questions

Listing with Me

Tell Me Again

Net Sheet

Financing

Price Adjustment

Objections

Titles

Product images

Bullet points

Product description

Provide search terms customers might use

Why put all this effort into optimizing your listings?

The greatest opportunity for listings

Quit the gratification addiction

Prepare the value-ad

Nurturing

Being the knowledge broker

Have an opinion

ZMA vs. HVA

All roads lead to the agent

Takeaways

A Product Detail Page

Product Detail

Product Listing

Brand Selling

List Products

To List Products in Bulk