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Software Design Introduction
What is Software Design?
Functional and Structural Design
Functional vs. Structural Design
Functional Specification is Abstract - Structural Design is Concrete
Software Design vs. Software Architecture
Design Choices are Trade-offs
Design Trade-offs can be Temporal
How do We Design Software Then?
Software Design Philosophies
Conscious Design
Beware of Design Doctrines
Software Design Summary
Software is eating the world
How software has changed marketing
The growth of software in marketing
Breaking Stereotypes
How marketing has changed
What are messages in a digital world?
How marketers are creating software
How spreadsheets have become collaborative
Workflow management in the cloud
What are marketing technologists?