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Learn Brand Strategy In 17 Minutes (2023 Crash Course)
What Is Brand Strategy?
Brand Strategy Answers Important Questions
Why Do You Need A Brand Strategy?
Why Is Brand Strategy So Important?
What Is A Brand Strategist & What Do They Do?
Brand Strategy Elements & Deliverables
Brand Strategy Framework
1 Uncover Your Core
2 Develop Your Buyer Personas
3 Weigh Up The Competitive Brands
4 Forge your differentiation Strategy
5 Define your strategic market position
6 Align your brand archetype
7 Shape your brand personality strategy
8 Find your brand voice and tone
9 Define your brand messaging framework
10 Craft your brand storytelling framework
11 Design your brand identity system
12 Define your marketing plan
Beyond the brand strategy framework
3 A's of Brand Growth
Awareness
Adoption
Advocacy
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