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This short magic trick illustrates how magicians use attentional misdirection to prevent you from noticing very obvious things.
Less than half of the observers saw the lighter drop, even though this happened right in front of your eyes.
Even more surprisingly, whether you saw the lighter drop or not was not affected by where you were looking
Kuhn, G., Tatler, B. W., Findlay, J. M., & Cole, G. G. (2008). Misdirection in magic: Implications for the relationship between eye gaze and attention. Visual Cognition, 16(2-3), 391-405.
Dr. E.J. Chichilnisky
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