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Why Product Innovation Is Critical to Businesses
New Products and Investment Value of the Firm
New Products and Shareholder Value
APQC & PDMA Study of New Product Commercialization
Research Results: Financial Return from New Products
Research Results: Meeting New Product Objectives
Research Results: Problems Managing Product Development
Session introduction
Introduction of panelists
Resources, funding sources, and market research
Resources, market analysis, regulatory and reimbursement strategies
Mentors, awareness of unmet needs, stakeholders
The importance of thinking about healthcare economics
Stakeholder interviews, competing products
Panelists' experiences getting into the REACH program to get early-stage funding
David Hatrick
Huntsman Advanced Materials
Why Would a Thermoset Chemistry Company Be Interested in Buying a Carbon Nanomaterials Business
What Would the Scale of a Carbon Naru Business Look like
The Nanoa Framework
How do needs differ between early stage commercial innovation and later stage scaling up of production
The Future of Nano Technology from the Commercial Perspective
What Are the Markets That Consume the Most Carbon Today
Post-Webinar Service Announcement
Why do startups fail?
Idea Discovery & Screening
10 Critical Success Factors to Maximize Your Chance for Commercial Success
Design of cross-functional project teams
Differentiation with superior products
Testing and Validation
Q&A session
Should market validation or regulatory be an earlier consideration of product commercialization?
Outro
The Nsfi Core Program
Invention Disclosure
Market Opportunity
Patent Claim Drafting
How Do You Determine What Companies To Target for a Particular Innovation
Public Disclosures
License and Option Agreement
What Rights Does an Industry Sponsor Typically Get to Innovations That Are Created under that Research Project How Does
What Sources of Funding Are Available To Help Startup Companies Grow
General Resources That Are Helpful for Startup Companies
The Workshop Will Begin Shortly
Developing a Competitive Commercialization Plan & SBIR Phase II Application
Budget Specifics
Draft a Clear Application: Research Strategy
Draft a Clear Application: Other Components
Review Criteria
Vale of Project, Expected Outcomes, and impact
Intellectual Property Protection
Theranova: Gravitas Feeding System
VI. Production and Marketing Plan