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9 Brand Storytelling Strategies You Must Leverage In 2023
Strategy #1: Highlight Their Challenges
Strategy #2: Show Understanding
Strategy #3: Support Their Beliefs
Strategy #4: Honor Their Values
Strategy #5: Turn Up The Emotions
Strategy #6: Use Detail Generously
Strategy #7: Demonstrate Transitions
Strategy #8: Celebrate Successes
Strategy #9: Story Sharing
Intro
Feedback from listeners
Best books on storytelling for entrepreneurs
Chris' company Wavelength
Storytelling basics
The 7 part framework summary
How to use the framework in your own story
The Hero has a problem
Everyone needs a villain
The Hero vs The Guide: How Jay-Z messed this up with Tidal
Guide offers a plan
Demonstrate the consequences of failure: Superbowl Ad example
The promised land
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