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WHAT IS BLUE OCEAN STRATEGY?
BLUE SHIFT
red oceans and blue oceans
In red oceans, industry boundaries are defined and accepted
In blue oceans, demand is created rather than fought over.
Let's look at the circus industry.
Using a blue ocean strategic move
Cirque du Soleil created a totally new market
In doing so, it created a whole new experience and attracted a whole new audience
What will be YOUR blue ocean?