Hawaiian Springs Water Adventures

What does ASTRATEGY offer?

After owning a business, can you ever see yourself working for someone else again?

How the pandemic affected AStrategy's clients

The benefits of personal hygiene

Smog in Singapore

How to get started with social media

Biggest hurdle when starting AStrategy

What do you see as a weakness that you want to be a strength?

Conclusion

Roger Martin's introduction to the Growth Manifesto Podcast

How do you define strategy?

Strategy does not always assume that there is a competitive landscape or that you have a competitor

How do you define your "where to play" in your strategy?

Roger unpacks the confusion between "strategy" and "planning"

How the military definition of strategy relates to the business definition of strategy

What do you need to create a winning strategy?

Roger explains the "How might we?" questions in strategy

How many possibilities should a strategy session come up with?

Should companies try to win in just one area with their strategy or can they play across many different areas?

According to Roger, you need to pick a "where" in which you aspire to be number 1 in share for a successful strategy

In strategy, you need to have a winning aspiration that helps you pick a "where to play" and a "how to win"

How do we choose the one idea that has the best likelihood of success amongst all the possibilities in our strategy?

How long does the process of choosing the best idea in our strategy usually take?

Roger talks about how clever entrepreneurs can enable the world to "de-risk" from whatever it is that they're doing or selling

Strategy is an exercise in shortening your odds

Roger explains why it's a tricky time for big companies these days in terms of taking risks due to smaller companies trying to disrupt industries

Roger and Alex talk about some of the measures big companies can take to protect themselves from the small disruptors

Once you've established what to do or which direction to take your strategy, how do you actually win?

When you find out that your strategy doesn't fit, do you simply adjust the strategy or go through the whole process again?

How can management systems help with your strategy?

Roger talks about how management systems are the hardest and most boring part to work on to ensure your strategy succeeds

According to Roger, when you're the market leader in your industry, you always have to be on the lookout for different kinds of competitors

How do you measure strategy?

What's the one thing you'd want our listeners to do?

What is a strategy?

When do you use a strategy?

When else can you use a strategy?

Intro

Defining Top-Down Communication

Top-Management Approach at McKinsey

Marvin Bower

Marvin Bower's Top Management Memo from 1941

Why McKinsey Consultants wore top hats

The Pyramid Principle & Top-Down Communication

Healthcare example

Generic to the specific

How to test top-down messages earlier

Testing your higher-level ideas over email

How to develop strategy

A strategy can simplify decision-making

A strategy drives alignment

A strategy helps you clarify and communicate the message

Introduction

Roger's inspiration

A Plan is not a Strategy

Pitfalls of just relying on revenue forecasting

Strategy and execution

The Decline of business education

100% of all data is about the past

Kevin's childhood dream

How to win a soapbox derby race

What is a Galton board?

How do the most successful entrepreneurs achieve their success?

Silicon Valley entrepreneurs have a sense of urgency

The principle of simultaneous invention

The Nobel Prizes

Entrepreneurial bias to action

Being best-in-class

Conviction vs consensus