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Introduction to Below the Line
What is the Below the Line?
Why Below the Line Marketing?
Above the Line vs. Below the Line
Benefits of Below the Line Marketing
Allows segments to be focused on
A good way of measuring
Helps Build Lasting Relationships
It allows a brand to go viral.
Below the Line Marketing Methods
Direct Mail Campaigns
Trade Shows
Public relations (PR)
Social Media Marketing
Catalogues
Targeted Search Engine Marketing
Telemarketing
Personal selling
Point of sales terminal
Guerrilla Marketing
Below the Line Marketing Examples
Snickers
Domino's loyalty program - 'Points for Pies'
Vodafone 4G Internet slide
Volkswagen: Piano Staircase