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Blue Ocean Strategy is a new way of thinking
a new strategic mind-set
It's grounded in analysis
It's about creating new markets
And third, market spaces, or BLUE OCEANS, can be created by all types of companies in all types of industries.
It's all about VALUE INNOVATION
Dialing up value for buyers
The best way to beat the competition
Capture new demand.
Action Frameworks
Blue Ocean Strategy is a new way of thinking
a new strategic mind-set
It's about creating new markets
What we found
And third, market spaces, or BLUE OCEANS, can be created by all types of companies in all types of industries.
It's all about VALUE INNOVATION
The best way to beat the competition
Capture new demand.
The great news is, YOU CAN.
every market space and every industry was once new
WHAT IS BLUE OCEAN STRATEGY?
BLUE SHIFT
red oceans and blue oceans
In red oceans, industry boundaries are defined and accepted
In blue oceans, demand is created rather than fought over.
Let's look at the circus industry.
Using a blue ocean strategic move
Cirque du Soleil created a totally new market
In doing so, it created a whole new experience and attracted a whole new audience
What will be YOUR blue ocean?