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Agenda
Remarketing
Awareness & Interest
What is the unique thing that you think your brand or your product can pull a consumer back to?
Different types of engagement on Instagram
Search Network
Be descriptive, but avoid starting with adjectives
Celebrities as opinion leaders
Have a variety of Influencers
Hootsuite post scheduling
Topic Introduction
How Do Investors invest in D2C Brands? – Ankur Khaitan, Fireside Ventures
Panel Introduction
Nitya’s perspective on launching D2C brands
Sleepy Owl Coffee - What was their Aha Moment?
The Moms Co - What was their Aha Moment?
Sleepy Owl goes from 100-1000 customers without spends
The Moms Co get first 1000 customers solely through word of mouth
The Moms co woo their 5000 existing customers with new SKU launch
What if Moms Co was launched in 2022 and not in 2017?
Learnings from Sleepy Owl journey
Learnings from Simpl journey
Advice to budding entrepreneurs
Parting words