Intro

What is Growth Marketing?

How do we identify opportunities for experimentation?

Examples of digital marketing

Growth Marketing Example

Dollar Shave Club

Airbnb case study

Conclusion

What is Growth Marketing?

How to create the perfect Facebook ad

What is a growth marketer?

Artificial Intelligence

Experience and data

Fundamentals

The Buyer Funnel

Aligning the growth team

The Customer Journey

What is the best way to build a growth marketer's portfolio?

What Is Growth Marketing

What Are some Examples of Growth Marketing Experiments

What Is a Growth Marketer like

Skills and Tools

A non-traditional growth marketer roadmap

Pick a niche

Create a list of dream companies

Follow the right people

Create a portfolio

Start applying for jobs

BONUS: Marketing blogs, newsletters and podcasts

Why on earth should everyone become growth marketers?

Reason #1: You are not into analytics

Reason #2: You want to specialize in one area of marketing

Reason #3: You want results fast

Reason #4: Experimenting is not your cup of tea

Reason #5: You are not ready to interact with too many people at the same time

The innovation journey

The scientific approach

The Entire Funnel

Orthometric examples

Growth areas

Paid social media & search engine advertising

Awareness vs Acquisition vs Activation

How to switch to growth mindset when your focus is on product development?

Our go-to strategy in growth marketing

Outro

Introduction

What is Growth Marketing

Build a Growth Marketing Mindset

Master the process

Growth Marketing Metrics

Growth Marketing Skills

What is marketing for growth?

How to make a growth marketing plan?

Try out A/B testing

Why pay attention to long-tail keywords?

How to find keywords with long tails?

Some examples of long tail keywords

The brand mission

Positive engagement

Use tools for social listening

Keeping the name consistent

Intro

Why did I jump into growth marketing?

Copywriting

First steps to become a growth marketer

SEO and content marketing

Why stories are more inspiring than tactics

Resources

Cold email

How to learn growth marketing?

Physical products and growth marketing

What Lifecycle Marketing Is

Objective of Life Cycle Marketing

The Benefits of Lifecycle Marketing

Life Cycle Engagement Tactics for Improving Customer Experience

Introduction

What is Growth Marketing?

Importance of Growth Marketing

Growth Marketing Vs Traditional Marketing

Qualities to Become a Successful Growth Marketer

Conclusion

Introduction

What is growth marketing?

North star metric

The definition

Examples

Building a mindset, process, skillset and toolset

Introduction

What is Growth Marketing?

Who can be a Growth Marketer?

Why do companies prefer Growth Marketing?

Growth Marketing Funnels

What is the skillset Growth Marketer need?

Growth Marketing stack

Case Study of airbnb

Case Study of Clubhouse

Key takeaways on Growth Marketing

Growth at the early stages

Growth = Product

Do not Hire an Agency

Growth Costs are not an Expense

Be prepared to spend money

Unit economics

CAC: Cost of Acquisition

Cost per Sign Up or cost per Download

Lifetime Value

Basic Growth Tactics

The Growth Marketing or Growth Hacking mindset

Isn't All Marketing Growth Marketing?

What is Growth Marketing?

Growth Marketing vs Traditional Marketing

Levers of Growth Marketing

User Onboarding

Retention

Growth Marketing Strategies

Monetization

Final Thoughts