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The tipping point of fashion in sports
The push behind expanding luxury brands into sports
How do new generations watch sports?
The high-low mix of luxury brands
Merging sport, fashion, and authentic stories
How does sound play a role in advertising?
Is LVMH’s Olympic sponsorship the start of a new ad era?
The secret for luxury brands in sports advertising
2:44: Do celebrities matter when it comes to advertising?
4:37: How to give your audience what they really want
6:12: Celebrity vs. product: what’s the right mix?
7:43: Showing the product (the secret sauce)
9:36: You don’t need a new product to talk about product
12:43: Does nostalgia work on Gen Z?
Push your brand forward: words of wisdom