Plan and Experience the Design Before it is Built

Fully Automated Pre-Cast Technology

Fully Integrated Aluminium and Glazing Capabilities

World-class Joinery Solution

Assembly Line Manufactured Completely Finished Wall Panels

Prefabricated Bathroom Pocks and Modular MEP

Integrated Supply Chain RFID Tracking of Building Material

Ellicient On-site Assembly

Introduction

WeWork

Katerra

External views

Mergers & acquisitions

Construction vs tech

Conflict of interest

Roofing4US Sponsorship

Why should we care?

Grand Designs UK

Introduction

Brian shares his experience with Katerra

What Brian thought of the different thoughts towards Katerra

The car analogy and how Katerra envisioned their company to be

Brian’s time in Katerra and why he describes it as bittersweet

Fatal flaws from its birth that haunted Katerra

Brian’s perspective of the ‘construction industry is broken’

Does everything need to be changed all at once?

Did the leader’s lack of construction experience contribute to Katerra’s failure?

Conflicts between construction insiders and the outsiders

What did Katerra get right?

Brian’s approach to those who want to start something like Katerra

Who should be the driving force behind changes in the construction industry?

One product Brian would choose to go after

Why Katerra was successful in attracting talented people

Brian shares his favorite part in working with Katerra

Scaling too quickly

Building Platforms

Mass Timber

The Multi-Family Industry

Industrialized Design

Affordability

Suburban

Opportunities

Long-Term Prospects for off-Site

The Silicon Valley Approach to Buildings

Labor Cost

Cost of Labor

Who Should Be Responsible for Looking at the Industry

Intro

Adora and Catra's Promise

Catra's Regret