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How Steve started 8 startups in 21 years, and what this taught him about how innovation works
How his Customer Development methodology morphed into the Lean Startup method (including insights from Alex Osterwalder and the Business Model development)
How the meaning of "Startup" has changed over the past few decades
The moment he realised "there are no facts inside your building", you need to go out and understand what customers think
How to test hypotheses. Lean startup is just the scientific method, using minimum viable products
What a "pivot" really is (and is not), a fundamental change to one or more components of the Business Model Canvas
His problem with innovation theatre
The need for an innovation doctrine in large companies, and startups going back to basics
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