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What Are some of the Biggest Changes You'Ve Witnessed
What Is the Right Way To Move Data from Your Warehouse or Somewhere Else to an Upstream Tool
How Do You Differentiate between a Traditional Cdp and a Composable Cdp
What Did a Cdp Originally Do
Why Did You Decide To Go with this Warehouse Centric Approach over a Traditional Cdp
Types of Redundancy
Closing Thoughts
Austin’s background
What marketing technology is
The difference between typical growth roles and Martech
Signs you need a Martech person on your team
Hiring and placing a Martech person in B2B, B2C, and B2B2C businesses
A day in the life of a Martech professional
Marketing technology vs. marketing operations
Tooling recommendations
The never-ending struggle of how to do attribution well
Emerging tools and platforms to keep an eye on
MMM modeling
What to look for when hiring a Martech professional, and Austin’s favorite interview questions
His red flags for companies and “false flags” for potential hires
His favorite frameworks
Lightning round
Viewing Tips
How Martech Has Evolved over the Last Decade
The Data Warehouse as the Central Source of Truth
What Are the Biggest Challenges That Marketing Teams Face Today
Martech Tools of the Future
Data Activation Problem
What Is the Role of the Data Warehouse in the World of Cdps
Flexibility
How Will Martech Stacks Change as Organizations Invest More in Data
Contact Information