Demystify marketing in less than 10 minutes

Revealing the exact six step marketing plan

Identify your positioning strategy

Using the right keywords in your marketing

Accumulate a list of other relevant keywords

Map out the main topics

Throw in plenty of stories and anecdotes from your experience

Create an opt-in or landing page

Sending out regular emails on a consistent schedule

Moving on to the next step of your marketing plan

The 5Ds of Digital Marketing

Digital Devices

D: Digital Platforms

Paid, owned and earned media

Digital Data & Technology

Digital Goals

Digital Audiences

Conclusion

Learn about marketing plan basics.

Step 1: Start with an executive summary.

Step 2: State your company's mission, vision and values.

Step 3: Identify the market and competition.

Step 4: Define your target customer.

Step 5: Outline your marketing goals.

Step 6: Present your marketing strategy.

Step 7: Define your marketing budget.

Check out our marketing plan templates.

What is marketing?

Marketing Budgets

The Cumulative Function of Marketing

Consumer-Oriented Marketing

The four elements of marketing

History of Marketing

Social Process

Need vs Want

What is an exchange?

Exchange

Value

Chartered Institute of Marketing definition

Identifying, anticipating, satisfying

Anticipation of the Future

American Marketing Association definition

Intro

How Neil started his company

Tip #1 | Focus

Tip #2 | Financial

About NPDigital

Tip #3 | Book Recommendations

Tip #4 | Managing in Economic Downturn

Tip #5 | Changing Trends

Tip #6 | If you’re thinking of starting your own business…

Tip #7 | Revenue Streams

How I Discovered this Marketing Strategy

When in Doubt Build Your Email List Strategy

Name for Your Newsletter

Exploring Topics

Digital Marketing 101 A Complete Beginner's Guide

Free Digital Marketing Plan Template

Traditional Marketing vs Digital Marketing

Know Your Audience through Research and Digital Insights

Digital Marketing Channel: Your Website

Digital Marketing Channel: Search Engine Optimization

Digital Marketing Channel: Social Media

Digital Marketing Channel: Email Marketing

Digital Marketing Channel: Search Engine Marketing

Digital Marketing Channel: Content Marketing

Understanding the Marketing Funnel

Digital Marketing Data and Insights

Two Observations Behind Inbound Marketing

Radical transformation in how humans live, shop and learn

What's the problem with the outbound marketing playbook?

Inbound Marketing is Great for Small Businesses

Scaling Inbound Marketing

What are the marketing assets of a start-up?

Inbound Marketing vs. Outbound Marketing

Link Building

How do you get a lot of links into your website?

Conclusion

Introduction

Tip 1 - Google´s Online Marketing Challenge

Tip 2 - Social Media 101 Course by Constant Contact

Tip 3 - Hubspot Academy

Tip 4 - Google Skillshop

Tip 5 - SEMRUsh Academy

Tip 6 - Facebook Blueprint

Tip 7 - Internet Marketing For Smart People

Conclusion

Intro

Marketing strategy vs. marketing plan

Content marketing

Social media marketing

SEO

Email marketing & newsletters

Influencer marketing

Media and PR

Landing pages

Advertising

Affiliate marketing

Retargeting

How to choose your marketing strategy

Wrap up