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Introduction
What PR really means
How traditional PR has changed
What companies should be doing moving forwards
What’s holding companies back
What we’re doing at Metadata to do PR differently
Why you should lead with expertise in all your content
The benefits of employee advocacy
Metadata’s journey to becoming a media company
Why measuring PR is such a challenge
Outro
Introduction of guest speakers
How do social media and PR work together?
Working with social influencers
The middle ground between paid and earned influencers
How traditional media is evolving
How do you gauge the success of a PR campaign?
Why is it exciting to be in PR?
What clients have you worked with?
Reach fans, broaden the number of people who are delivering your message
Final thoughts