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Introduction
The Difference between Product Vision and Product Strategy
Comparing Product Vision and Product Strategy
How Product vision and Product Strategy influence each other
How Vision and Strategy relate to Product Discovery and OKRs
How Can Product Vision Help with Product Strategy
Making your individual choices
Introduction - The 6 Key Elements of Product Discovery
Creating Discovery Alignment to enable Team Autonomy
Understanding the Problem Space of Product Discovery
Collaboratively Ideating Solutions that drive Changes in Behaviors
Prototyping Experiences to reduce Uncertainty
Testing the critical assumptions of Product Discovery Ideas
Refine validated Discovery Ideas for focused Delivery
How to Combine Discovery Elements
Introduction
What is the Potential Market Size or Demand
Who are Your Competitors?
Is it a Trend, Fad, Flat or Growing Market?
Can Your Customers Buy the Product Locally?
Who are Your Target Customers?
What is Your Potential Selling Price?
What is Your Potential MarkUp?
How Many SKUS Will You Have to Stock?
Can You Offer a Subscription?
What is Your Products Size and Weight?
How Durable is Your Product?
Will You Face Seasonality Swings?
Does Your Product Serve a Passion or Solve a Pain?
Is Your Product Consumable or Disposable?
Is Your Product Perishable?
Are There any Restrictions or Regulations?
Introduction
The Double Diamond Design Process
Discover Phase: Understand the Problem
Define Phase: Determine the Design Challenge
Develop Phase: Explore Potential Solutions
Deliver Phase: Build the Solution that Works
Product Naming, Messaging & Marketing Overview
Product Naming Process
Developing the Brand Messaging for the Product
Product Marketing Using Organic Content
Sponsored Segment by Shopify
Product Reveal: The Note-Taking Kit
Reflections After Launching a Product