Why read?

Cut the inner monologue

Read with your finger

Finger scanning

Skipping chapters

Read more than one book at a time

Categorize your books

Why anchoring doesn't work with books you read for fun

Why read non-fiction?

Remembering ideas

Introduction

Quality over quantity

Start slowly

Read more than once

Rereading fiction

How I take notes

Pick the right books

Are you interested in a particular topic?

Craft a plan

Summary

realizing i have a problem, in real time

the ikea kallax system system has failed me

of course i made this into an existential crisis

forcing myself to read (again)

eat your heart out, storygraph

what did i learn

oh, it's that i'm BASIC

nvm, maybe i'm NUANCED

i read the ACOTAR series (derogatory)

how BookTok changed publishing

how BookTok changed my reading

wait but why is BookTok so efficient?

how traditional publishing works

the benefits of BookTok

trying to justify my problem instead of solving it

this is an extended metaphor, trust me, it pays off

what happens to unsold books

just be glad i didn't show you a supply-demand graph

please don't judge me

the metaphor is about to pay off

SEE!

now i'm just restating the metaphor because... it was very extended

Learning how to read is learning how to think

Four main styles of reading

Active reading

Choosing books

Analytical Reading

Where to start

Chapter 4: Natural Selection

Read the publisher's blurb

Outline everything

Conclusion

It's a lot of people say, hey, what do you read, what's my latest book? And, honestly, I don't read that often, the last book I read was Principles by Ray Dalio. But if you're really wondering what I read, yeah, I read the Economist, I read Tech Crunch, I read a lot of Crypto Sites, I read a lot of marketing sites like Search Engine Land, Moz, but here's the thing.

I meet all these people all the time, they're like, oh, I'm at Warren Buffet's annual meeting and here's what I'm learning and here are all the books other people are doing and reading and I'm listening to this podcast and I'm learning this. These are all these people, who are, which I call learners. And these learners, all they're doing is reading and learning and there's nothing wrong with that, but you know what happens?

When it comes time to, hey, what's your business doing? How's it growing? Oh, you know, this is wrong and this isn't growing as fast. Why? It's cause they're reading all day long and yes, knowledge is priceless and you should get as much knowledge as possible, but actually go and do something.

Get up, get out of your rear and actually do work. Just because you're the smartest person in the world, you're reading everything, doesn't mean you're gonna be successful. So instead of just trying to read everything, read something and then take what you've read and applied it. That application part, where you're applying it, is the most important part.

You can get as much as knowledge as you want in this world from online, audio tapes, books, whatever it may be. But don't forget to apply the knowledge. I'm tired of hearing people saying, oh, I'm reading this book and this is what I learned. It was funny, I was talking to my buddy, Eric, good friend of mine, we do the podcast Marketing School together and I tell him, I'm like, dude, you do a lot of meetings, you do a lot of networking, you do a lot of books and dinners, but I'm like, you need to execute on your business.

It's not gonna grow that fast. You look at one of my businesses, we started a new business. Within eight months, we hit, technically, within seventh months and eight days, we hit over four million dollars in annual revenue. Why? Because my team isn't just reading. Yes, we have lunch and learns and every Friday we're reading and learning and educating everyone on the team, but we're executing.

Don't just read, execute. And I know I'm repeating the same thing over and over again, but I bet most of you watch these videos and you're not executing on anything. And I want you to change that. If you're struggling to execute, leave a comment below, tell me where you're struggling and I really wanna help you because I'm tired of people reading and not doing anything with the information that they're learning.

Intro

The Molar Liar Illusion

Neural Recycling

How the Brain Decodes Shapes

How We Read Words

Saccades

Internal Model

The Fovea

Parafoveal Zone

Thank you, Patrons

local woman discovers books

u don't ReAlLy know mE

tab stash is a very good plugin for research

why you stopped reading

why i stopped reading

an elaborate excuse to buy a projector

reading vs emails | day 1

reading vs emails (reprise) | day 2

sabrina is an ipad baby | day 3

sabrina is also out of shape | day 4

paying the bills | interlude

good book! | day 4 continued

im sorry hank | day 5

how to read more books