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Josh’s Journey into Copywriting
The Early Days and Breakthroughs in Copywriting
Choosing a Niche and the Rise of SaaS Copywriting
Lessons Learned and Advice for New Copywriters
The Importance of Niching Down in Copywriting
Key Business Lessons from Years of Experience
The Power of Customer Research in Copywriting
Effective Strategies for Engaging with Customers
Unlocking Customer Feedback: The Hidden Value of Copywriting
Decoding the Category Story in SaaS Evolution
Crafting a Distinct Category Story in a Crowded Market
Finding Your Unique Category Story: A Strategy for Differentiation
Message Testing in B2B: Challenges and Strategies
Navigating AI in Copywriting: Insights and Concerns
Learning and Life Lessons: From Client Work to Personal Growth