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Introduction
How to decide whether to be a startup founder.
Resilience is the most important quality
Founder of Benchling (S12)
Startup resilience - Initial motivation isn't important
As a curious founder ask "What do I have to lose"?
Startup experience can improve your career opportunities
Getting ready to start a startup in the future
Best environment is working at a startup
When to take the leap and start a company?
Advice
Intro
Advice on pivoting - Tarpit ideas
Tarpit definition
Most tarpit - Consumer ideas
Why do founders choose consumer ideas so much
Why is it hard doing consumer stuff
What's the bar for a startup
Google
Facebook
Timing - Web 2
Smartphone
What is a tarpit idea?
App to discover new things
Why they don't work
Recent target ideas
Web3 - Rebuilding the world
Theory of supply and demand
Demand side
Best pivots
Closing thoughts