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To many people, strategy is a mystery.
Strategy does not start with a focus on profit.
It's about creating value.
There's a simple tool to help visualize the value you create: the value stick.
What is willingness-to-pay?
What is willingness-to-sell?
Remind me: Where does profit come in again?
How do I raise willingness-to-pay?
And how do I lower willingness-to-sell?
Real world example: Best Buy's dramatic turnaround
Intro
Strategy as a way to deploy resources to make the world a better place
How has the pandemic challenged your ideas?
Are companies and strategists infected with optimism?
Strategy as a creative act
Integrating design and creativity into strategy
Emerging voices in strategy
Are we going to see a revival of strategy?
Closing Remarks
New growth comes from new thinking
The 3A Framework
What do your not-to-do lists look like?
Goals & Objectives
Strategy is how we're going to get there
Use your strategic plan to drive daily activities
Are you recording your best ideas?
The Rule of Touch
Why are you not happy with your strategic plan?
Strategy is the power to go from where you are today to where you want to go
New growth comes from new thinking
The importance of a strategic plan
What would your strategic plan say if it could talk?
Using your strategic plan to drive daily activities
The definition of excellence: deviation from the norm
Simplify your strategy
Goals and Objectives
Strategy and tactics
The rule of touch
The power of strategy