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Intro
BS Continuum
Information Asymmetry (example from Rory Sutherland's book "Alchemy")
Emotional Alchemy (example from Rory Sutherland's book "Alchemy")
Tropical Storm: Visual Signaling
Seller Reputation & Trustworthiness (Sephora example and some other packaging examples from Rory Sutherland's book "Alchemy")
Category 1: The Debt of Kindness (Reciprocity as described in Cialdini's book "Influence". Envelope example is from Sutherland's book "Alchemy")
Category 2: Follow the Herd (Social Proof as described in Cialdini's book "Influence")
Ekster
Category 3: Obey Authority (Credibility as described in Cialdini's book "Influence")
Category 4: The Deception of Exclusivity (Scarcity as described in Cialdini's book "Influence")
Category 5: Misguided Loyalty (Unity as described in Cialdini's book "Influence")
Brutally Honest Manipulation
Creating Meaning
Education vs Manipulation
What's the Most Manipulative Brand?
Share your videos with friends, family, and the world.
YouTube-Constellation Brands
2011/10/04