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Accountability in the Advertising
Define Commerce Media
Buying Behavior
Time Spent with the Three Big Platforms versus Money Spent
Unique Experiences in the Retail Environment
How Is the Role of Cmo Changed over the Course of Your Career
Do You Have any Predictions for the Advertising Industry Next Year and Year after
OMR Blue Stage
Megan’s introduction & what is Criteo
What’s Commerce Media?
The importance of Commerce Media
5 trends in Commerce Media
Onsite advertising drives new revenue for retailers
Offsite advertising creates more opportunities to buy
Non-endemic advertising
An omnichannel experience
The measurement loop
The future of Digital Advertising
The future of Commerce Media