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People often sort themselves into categories of creatives or non-creatives, but this is wrong.
You can create the right conditions to be creative following these principles.
Frame the problem.
Obey your curiosity.
Do things that don't interest you.
Keep a shoebox of experiences and good ideas.
Invite uncomfortable conversations.
Focus on creativity when it hits.
Creativity and leadership
How many of you think you are creative?
Do you think you are creative?
There is no correlation between creative confidence and creativity
Intro
What is the definition of an idea?
Example of creativity
How many copies the average business book sells?
What is idea perception?
What is the most creative thing you have done as a leader?