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Creativity and leadership
How many of you think you are creative?
Do you think you are creative?
There is no correlation between creative confidence and creativity
Intro
What is the definition of an idea?
Example of creativity
How many copies the average business book sells?
What is idea perception?
What is the most creative thing you have done as a leader?
What is slow motion multitasking?
Creativity often comes when you take an idea from its original context and move it somewhere else
The original eureka moment
Cross-training your mind
Third reason why slow motion multitasking can help us solve problems
The benefits of slow motion multi-tasking
How do we stop all of these projects becoming overwhelming?
Embrace the art of slow motion multitasking
Darwin's eureka moment
Intro
Why clients want to see ads
Sir John Hegarty’s top 5 ads
Ad 1: Audi - Villas
Ad 2: K Shoes - Creak
Ad 3: Levi’s - Launderette
Ad 4: Xbox - Champagne
Ad 5: Levi’s - Flat Eric
Has advertising got too serious?
The secret to pitching to a more rational audience
How to make the most of your agency relationship
Improving the brief
Have we lost the art of brand building?
The business of creativity
Collaborators on Sir John’s Course
The production of the course
The legacy of Sir John Hegarty
The format of the course
Why training is important
The case for creatives in leadership
How would Sir John Hegarty launch a new agency