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Intro
Strategy Boilerplate
Our takeaways
Two minds about the strategy
DoD’s strategic cyber problem?
The DIB’s strategic cyber problem?
Two different perspectives
Summarizing DoD’s main problem
The good parts of the strat
What’s not in the strategy
The elephant in the room
Small business challenges
Summarizing Goal 1 and Goal 3
Summarizing Goal 2 and Goal 4
Sloppy references to NIST CSF
Wrap-up
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Intro
Aligning Your Strategy
Aligning with your ideal target market
The Metric That Matters Most
Message to Target Market
Lead Nurture
Sales stage
Why do you think leaders spend a disproportion of our time recruiting vs retaining?
What are the most effective marketing strategies?
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